Internet.com: Overture Eyes Canadian Market
Overture will partner with NetWorldMedia to expand its presence in Canada. NetWorldMedia generated about 120 million search queries last month and has about 8,000 advertisers.
Canadian net researchers have been puzzled by ecommerce research that shows Canadians are holding off moving some categories of purchasing online, where other nations have vastly expanded year-on-year ecommerce growth rates. Even in the face of spending stagnation, Canada has been shown to be an enormous consumer of net media, particular search media. The combination leaves them a relatively inefficient ad target in many categories.
