MediaPost: Quigo Signs Deal With Overture

The contextual advertising ball keeps rolling, as MediaPost reports that Quigo signed a deal with Overture. This may indicate that Overture is planning to pursue the smaller and mid-sized publishers that use the Quigo contextual advertising services. Existing content inventory deals with Overture have been primarily with portals and major sites.

From the story, it would seem that Overture is looking to use Quigo's automated matching technology. Overture used to use Applied Semantics' AdSense, which has been acquired by Google.

Nothing has been heard from either Google or Overture regarding a license or alliance with contextWeb, which filed for a patent on contextual ad placement technology. The patent application was filed on September 5th of last year, before Google or Overture released their current technology.