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Overseas Audience Growth Compounds for BBC

The BBC has seen its international audience grow substantially after increasing Middle East coverage, reports The Financial Times.

The growth stems mainly from areas like Bangladesh and other places suffering from political instability, where citizens are actively seeking trustworthy news sources.

The expanding international figures could impact discussions to carry advertising on non-UK websites. At present BBC sites are ad-free, but pressure has been mounting to increase revenue through advertising in some form.

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