The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Overseas Audience Growth Compounds for BBC

The BBC has seen its international audience grow substantially after increasing Middle East coverage, reports The Financial Times.

The growth stems mainly from areas like Bangladesh and other places suffering from political instability, where citizens are actively seeking trustworthy news sources.

The expanding international figures could impact discussions to carry advertising on non-UK websites. At present BBC sites are ad-free, but pressure has been mounting to increase revenue through advertising in some form.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research