TidalTV, an online video ad platform, has inked a deal with Roku to serve ads in the over-the-top programming delivered by the service. The ads will run as pre-rolls in some Roku content. TidalTV says the offering will benefit brands that are closely following on the heels of its screen-jumping consumers.
"In a fragmented, multi-screen world, you must follow the consumer wherever and whenever video is being consumed," said Brad Herman, Chief Product and Media Officer. ABI Research has estimated that over the next five years, media spending on OTT video will reach $20 billion globally as more consumers use broadband to bring video entertainment into their living rooms.
Mediapost notes that Roku has agreements with brands such as Crackle, GBTV — Glenn Beck's new online venture — the UFC, Netflix and Hulu Plus but that it is unclear what content will be open to TidalTV-served advertising.
