MSNBC: Web Ads test Surfers Patience

We do know that intrusive advertising on the web both works and is hated at the same time. In addition to the 43% nuisance measurement, this new study by RoperASW says 53% of Americans are irritated by online ad clutter. Interestingly, the same study says that irritation rate is 65% for television advertising and 56% for print advertising. So is this a good thing for online advertising? Not really.

The study also says that only 38% say online ads are "useful and informative". That figure for television is 78%. Quite a difference. So, TV is more irritating but more informative and online is less irritating but less informative. Go figure.

OK, Rick and Barry, the floor is yours:-)