The Carlyle Group, a private equity firm, has agreed to buy Omaha-based Oriental Trading Company, a DMer with 18 million customers on file, DM News writes (via MediaBuyerPlanner). Oriental Trading Company mails 300 million catalogs annually, offers 25,000 product SKUs and operates three websites.
OrientalTrading.com, TerrysVillage.com and FunExpress.com account for nearly half of all revenues for Oriental Trading.
Private Equity firm Brentwood Associates purchased the company in 2000. It will retain a minority stake when the transaction closes in the third quarter.
