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Organic's Anchor Account at Risk

AdWeek: DaimlerChrysler Reviews Web Services

Once accounting for about a quarter of Organic Online's revenues, DaimlerChrysler is wobbling on the fence, ready to fall in the final stages of its online media account review back into the Organic camp or, possibly, to one of several new suitors. Sister shop and Mercedes incumbent Critical Mass, as well as several non-Omnicom shops, are vying for the consolidated business. Online spending that retracted to $10 million last year is already ramped up to a run rate of about $16 million this year.

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