The new owner of Organic Style is relaunching the magazine as an online-only publication, reports Mediaweek.

Rodale sold the title to Gerald Prolman in 2007, a year after shutting down the print publication. The online destination will launch at OrganicStyleMag.com and is scheduled to update quarterly.

Ads will not appear on the site until the second "issue," presumably so the initial launch can generate content interest.

The publication will focus on living, gardening and travel tips. Stories proffer an organic, environmentally-friendly point of view.