AdWeek: Oracle Selects Starcom for Media

Starcom picked up the Oracle media account, which billed $30 million last year, although the company claims to be running a $40- to $50-million campaign for 2004. The win came after besting incumbent Grey and fellow challenger Initiative. Creative duties will remain in-house, conducted primarily by Oracle's CEO Larry Ellison, as ideas strike him between meetings and a small production staff is able to assemble relevant clip art.