MediaPost: Aegis: Half Of All Media Digital By '07, Consolidates Interactive Operations
Aegis, the huge media group that includes Carat, consolidated its online holding under one division - called Isobar - and made the hardly believable prediction that at least half of all media will be digital by 2007. If "digital" is defined as digitally distributed, perhaps the 50 percent figure could be rationalized. Much of broadcast media is indeed digitally handled, if not digitally viewed. The new Isobar unit has online billings of $500 million in 19 countries, according to company figures.
