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Opel Joins Auto Viral Marketers

DMC release: DMC Launches Opel's 1rst Online Viral Marketing Campaign

Opel is the latest automaker to get on the viral marketing bandwagon, distributing a 30-second spot on the web in hopes its slightly shocking ending will cause many people to pass it around prior to its television debut in Europe. McCann Erickson BCA Frankfurt produced the spot, and the U.K.'s DMC is helping distribute it through its "influencer network."

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Opel Joins Auto Viral Marketers

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