OPA Press Release: Quality Online Content Providers Show Substantial First-Quarter Ad Revenue Growth

The latest study from the Online Publisher's Association says that, among 24 OPA member companies polled, online ad revenue for Q1 2003 was up 40.7% over Q1 2002. Also stated:

The OPA cites a recent analysis of the combined results of more than 100 separate Dynamic Logic advertising effectiveness studies conducted on OPA member sites as evidence that quality sites deliver better results. Compared to Dynamic Logic MarketNorms(TM) for online advertising overall, advertising on OPA sites is 24% higher in generating Aided Brand Awareness, 13% higher in Message Association, 32% higher in Brand Favorability and 9% higher in Purchase Intent.

I guess it pays to be an OPA member site.