Internet Retailer: Small businesses not on the pay-per-click bandwagon yet, says new research

Only one out of nine small businesses with a web site realize that they can purchase pay-per-click (PPC) search media, according to a Kelsey Group and ConStat Inc. study. But once they get hooked, they don't take long to invest heavily in the new medium. Those using PPC put an average of 23 percent of their marketing budgets toward it.