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Online Surveys Challenge Data Integrity

NYT: Opinions to Spare? Click Here

Interesting piece that suggests that the survey market is so glutted at this point that research firms are willing to pay respondent much more than a penny for their thoughts, with results that do not reflect market reality. The writer, a survey-taking junkie, reports how she sometimes goes to Google to inform her "opinions" on surveys where her knowledge of the topic is thin.

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