Internet Retailer: Online sales jumped 48% in 2002 - Shop.org/Forrester

Shop.org: The State of Retailing Online 6.0

Sad that it takes them till mid-May to report on 2002. Internet Retailer reports:

Up 48% in 2002 over 2001, online retail was a bright spot in what were generally tough times for reail last year, according to The State of Retailing Online 6.0, a Shop.org annual study conducted by Forrester Research.

In the study of more than 130 online retailers, online retail sales, including event tickets, travel and auctions as well as merchandise sales, soared to $76 billion in 2002. The categories tracked in the Shop.org study, which include event tickets and travel, also reflect auction sales across the board. The studyís figures differ slightly from those of comScore Networks, released earlier, which place total e-commerce spending for 2002 at $73.2 billion, a 38% increase from 2001. Non-travel online spending in 2002 was $43 billion and represented a 27% increase from last year. The 10 retail categories tracked by comScore also include travel and event tickets besides merchandise, but do not reflect auction sales.

Related Posts: