MediaPost: Online Newspaper Readers Most Likely To Be Politically Attuned And Involved

In a study conducted for the Newspaper Association of America by Nielsen//NetRatings, online newspaper readers were found to be 36 percent more likely to donate money to a political campaign. They were more involved politically across the board; 39 percent more likely to have worked for a candidate and 41 percent more likely to have attended a political meeting or rally.