DM News: Tech Firms Plan More Online Marketing

Tech firms, already pumping two of every five marketing dollars into some form of online marketing activity, will increase that to 45 percent of spending next year. A study by Bitpipe and Sam Whitmore's Media Survey showed that online media spending will increase from 14 to 16 percent of budget and online lead generation will account for 28 percent of spending, up from this year's 26 percent.