The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Online Media a Blackout Buyer's Haven

AdWeek (via Yahoo): Media Execs Assess Blackout Ad Losses

While traditional media companies continue to argue over tens of millions of dollars worth of discrepancies caused by the Great Lakes Region blackout, in the vast majority of cases, if it didn't run online the media simply wasn't counted and charged.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research