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Online Giants Race to Put Free Offline Content Online for Fee

IAR: AOL for Broadband Expands Deal With NFL
CNET: Microsoft to debut MSN Premium

aol.jpg
Ooh, video. Let
me fish out $9.95

Giant media companies may not be very good at predicting audience trends, but they are very, very good at copying the moves of competitors, hoping at least that they know something about what audiences want. Such seems to be the case with AOL, MSN and Yahoo, as each dispatches teams of deal-makers out to acquire tired TV content that can be served up anew online. MSN and AOL even have plans to charge for it.

Broadband penetration, the bane of dial-up Internet providers such as MSN and AOL, has been seemingly misconstrued as a signal to start treating the Internet as though it were low-resolution television.

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