MediaPost: Online Classifieds Growth Bigger on Than Offline, According to Corzen Data
Online job classifieds are growing about twice as fast as their print equivalents. The second quarter of 2004 saw about 40 percent online growth versus print's 20 percent growth, according to data from Corzen and the Newspaper Association of America respectively. While online ads are generally easier to place, and part of the results may reflect a lag in print ads appearing, the prior quarter also saw about a 20 percent edge for online classifieds, with the online portion growing 27 percent and the offline portion growing only 4 percent.