The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Online Classifieds Competition Costing Newspapers Tens of Millions

ClickZ notes a new report that estimates the popular bay-area-based online classifieds firm Craig's List costs the local newspaper industry about $50 million per year in job listings alone. San Francisco-based papers studiously did nothing for years as Craig's List slowly bit into their share of classifieds ads. If the new study has a weak point, it is likely its estimate that a Craig's List ad is worth on average about a $700 newspaper placement. If, alternatively, the average Craig's List ad were valued at about the equivalent of a newspaper classifieds placement (roughly $60), the Bay Area would be losing roughly $4 million in ad revenue each year in job listings, still a rather large sum.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research