Soon, Britain will have more high-speed internet connections than any other European state, according to eMarketer Senior Analyst James Belcher. "Thanks to government efforts, internet access overall is widespread - 56.7 percent of the entire population now is online," he says. "As a percentage of online users, eMarketer projects that the U.K. will catch up with the U.S. by 2008," says Belcher. Moreover, more people are shopping online, and they are spending more.
Annual online spending per person is up almost £100 this year, to £1,025.
"Online ad spending is growing, and it is the way to reach young, well-educated, and affluent customers in particular. For those who have been waiting for a sufficient audience to create an online campaign, it's time to begin," Belcher says.
