ClickZ: Two Steps Forward for Online Brand Measurement

Recent announcements from a Dynamic Logic partnership with Eyeblaster and a change in the way InsightExpress recruits for brand surveys have, again, brought attention to online brand measurement. ClickZ's Nate Elliot provides an overview of what can be measured, the methodologies used and how the Eyeblaster/Dynamic Logic partnership and the InsightExpress methodology change will improve upon current methods of measurement.