The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Online Agency Sues Alleged Deadbeat Client

In a move rare among overly client-sensitive ad agencies, AKQA is very publicly suing a former client for refusing to pay its bills, according to ClickZ. A now-defunct division of infoUSA allegedly stiffed its agency, which later became part of AKQA, on a $817,388 bill for creating a multi-million dollar cross-media campaign for Video Yellow Pages USA.com just as the internet bubble was bursting. That division was found by a court to be liable for the fees, but infoUSA is appealing and defending itself by saying that it should not be held accountable that division's bills.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research