A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, writes MediaBuyerPlanner. Unlike conventional ad agencies that "simply aren't equipped to serve local customers," said Nick Grouf, cofounder, chairman and CEO, Spot Runner has found a way to allow even the smallest local business to capitalize on television advertising.

Spot Runner allows businesses to log on, provide information about their business and desired locations, and select a commercial from a library of thousands of pre-produced ads. The ads are personalized with the business's specific information and logos.

Founders Nick Grouf and David Waxman created Firefly Network, which was acquired by Microsoft, and the Firefly Passport became Microsoft Passport. They also launched PeoplePC, which they took public before it was acquired by Earthlink.