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Online Advertisers Maintain Constant Industry Share of Voice

MediaPost reports that not much changed in Nielsen's AdRelevance figures for online brand advertising, with financial services again accounting for the plurality of marketshare at about 20 percent of measured online media. The individual advertisers within categories did change, but the rough proportions of industry share remained largely similar to that seen the month before. AdRelevance indicated about 83 billion ads were served on a CPM basis in February.

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