AdWeek: Web Gains Recognition in Political Circles

Television still trumps the Internet when it comes to political campaign advertising, but candidates can no longer ignore the electronic media, according to a Dynamic Logic study. The study found that voters ranked highest the influence of TV ads and direct contact with the candidate. On a second tier of effectiveness were e-mail, radio, direct mail and telemarketing. Online advertising placed just behind newspaper advertising and yard signs as an effective messaging vehicle.