eMarketer: US Online Ad Spending: The Roller Coaster Continues

The overall decline in US online advertising spending over this year and last will reach a turning point by next year. According to eMarketer projections, 2003 spending will swell slightly to $6.70 billion, up from $6.38 billion this year. The expected bounce-back is due to a combination of factors, including traditional marketers devoting larger slices of their ad budgets to online advertising as well as a general easing of the economic recession.

And by 2005, online ad expenditures will hit $8.10 billion — still less, however, than 2000's spending of $8.23 billion.