eMarketer: Online Ad to Rebound in 2003
IAR: Online Ad Spending Due For Modest Growth
According to eMarketer's projections, 2003 spending (in the US) will rise slightly to $6.70 billion, up from $6.38 billion this year. The expected bounce-back is due to a combination of factors, including traditional marketers devoting larger slices of their ad budgets to online advertising as well as a general easing of the economic recession. By 2005, online ad expenditures will hit $8.10 billion.
2002 did see growth in certain areas, with PPC advertising rising 144% to $301.9m, Classified advertising up 90% to $602.2m, and Rich Media gaining 8.6%, to $164.5m.
