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Online Ad Consolidation: OPA Says Big Pubs Doing Well

MediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available.

While the Interactive Advertising Bureau reported a few weeks ago that online ad revenue for the first six months of this year was down nearly 21%, the Online Publishers Association fires back, reporting that a survey of its 18 members, all big brand publishers, is much more bullish about the 3rd quarter.

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