Data compiled by AdForum shows that more and more advertisers are looking for new help for their traditional media buying and planning duties, while online media buying agency relationships have actually become more stable over several quarters. Media account movement increased 58 percent in January, while activity in the online media planning arena declined three percent - that after an eight percent decline for all of 2004, according to a MediaPost account. The January figures for online media did represent more account activity than seen in the typical month in the second half of 2004, indicating what might be an upward trend.