The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Online Video Sparks Rebirth of Gurus


Melrose: From Top Model
to Web guru

Broadband video is going utilitarian. "How-to" videos are popping up on the Web, giving everyone - from new mothers to fashionistas - a little life help, according to NewTeeVee.

Newbaby.com, an advice site for mothers, was developed after co-founder and parenting guru Maria Bailey discovered 43 percent of moms would watch videos providing expert advice and solutions. Harvard Pilgrim's Child Health Guide hosts videos on what to do when children get sick, and lifestyle site chic.tv hired former America's Next Top Model contestant Melrose to deliver clothing tips.

iAmplify, a site serving just such "how-to" and advice videos, recently scored $6 million in venture funding. With topics ranging from parenting to weight loss, the site also enlists celebrities Marilu Henner and Marianne Williamson to deliver practical tips.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research