Melrose: From Top Model
to Web guru
Broadband video is going utilitarian. "How-to" videos are popping up on the Web, giving everyone - from new mothers to fashionistas - a little life help, according to NewTeeVee.
Newbaby.com, an advice site for mothers, was developed after co-founder and parenting guru Maria Bailey discovered 43 percent of moms would watch videos providing expert advice and solutions. Harvard Pilgrim's Child Health Guide hosts videos on what to do when children get sick, and lifestyle site chic.tv hired former America's Next Top Model contestant Melrose to deliver clothing tips.
iAmplify, a site serving just such "how-to" and advice videos, recently scored $6 million in venture funding. With topics ranging from parenting to weight loss, the site also enlists celebrities Marilu Henner and Marianne Williamson to deliver practical tips.