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Online Video Ads Pulling Some Weight

Video Ads Back Up

Online viewers watched 11.3 bajiliion zillion video ads last month, according to comScore. Seeing as that's the case, it suggests some interesting pricing and market size implications.

More than half of Americans saw video ads in December, with the average seeing about 70 ads. Only about one in five video clips they watched involved ads. This means that for every $9 charged for these ads in price per thousand, the online video adspend accounts for another $100 million for the month.

If spot television markets were to price inventory on CPMs (which they never will) and that price were presumed to be the price online video ad firms are receiving, $9 CPM would likely not be too far off. This would mean that the video ad business is climbing past $1 billion on an annual basis.


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