Results from a new survey debunk the myth that web surfers quickly skip over content, finding that online news readers consume more information than print readers.

The EyeTrack07 survey by the Poynter Institute discovered that, on average, online readers get through 77 percent of the news that they select for reading, print newspaper readers read 62 percent, and tabloid readers about 57 percent, Reuters reports.

The study was the first large, public study internationally to examine the differences between how people read the news online and in newspapers, according to Sara Quinn, director of the Poynter project. Two small cameras were mounted above each subject's right eye to track what was being read. The subjects were allowed to read whatever they liked.

The study tested nearly 600 readers in four U.S. markets - readers of the Rocky Mountain News in Denver, St. Petersburg Times in Florida, Star Tribune of Minneapolis, and Philadelphia Daily News. The sample consisted of 49 percent women and 51 percent men, ages 18-60.