More than half-way through the 2008 Beijing Olympics, US fans continue to follow the games online in strong numbers, with slightly larger audiences on work days than weekends, according to (pdf) Nielsen Online - via MarketingCharts.

Nielsen Online data also showed that during the recent work week (Aug. 11-15), daily traffic to NBC's Olympics site typically peaked at noon, indicating fans are using their lunch hour to keep up with the games

An hourly analysis of traffic to NBC's Olympic website showed noon as the most popular time for fans to access to Olympics news, results and video.

Daily traffic to the video section of NBC's Olympics site was strong during the period, with nearly 1.5 million unique visitors per day on average.

Note: Table 1 includes upwardly revised unique audience figures for Sports Illustrated Olympics content from Aug. 8 through Aug. 11.