Amid the plans at ABC Family to retain viewers through ad breaks is one to create an online rewards program, reports Variety.

The cable network is launching a number of initiatives to make ad breaks stickier. That includes teasing the next part of the program and running trivia questions about what's just been shown. But new spots will also direct viewers to visit the network's website. There they will be asked questions about both the programming and the commercials they've seen. Participants will accumulate points to redeem for prizes.

Commercial viewer retention is a subject of much scrutiny and planning since Nielsen will soon be reporting commercial viewing numbers. Those numbers could become the new accepted currency for ad buys, meaning networks need to make sure audiences stick around now more than ever.