eHarmony.com, the biggest ad spender

Ad spending for dating services has been growing at an unprecedented rate over the past three years according to Nielsen Monitor-Plus via PRNewswire.

In 2004 (January-November) total U.S. media spending was $149 million; 2005 (January-November) total spending was $310 million; for January - November 2006 total spending was $430 million.

In 2006, most dating services companies spent their advertising dollars on Cable TV with $130.6 million in reported ad spending, the Internet ranks second at $127.3 million and Spot TV follows with $75.1 million.

Leading the bulk of the TV spending — and heading the top of the list — are eHarmony.com with $110.1 million in total spending and IAC's Match.com with $66.4 million in total spending.