"Impress me."
With 40 million people now using online dating sites, the $700 million industry is finally getting its own online TV show, courtesy of ON Networks and produced by NBC Universal Digital Studios, according to a press release.
Titled ON Dating, the 3-8 minute show functions as an advice program for jumping into the world of online dating. The show will be hosted by dating coach Andrea Syrtash, who's appeared on NPR and NBC's Today Show.
In addition to advice, the show will also feature success and horror stories and the latest trends.