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Online, Cross-Media Networks to Syndicate WB TV Shows


The WB's singing mascot

Dailymotion, Joost, Sling Media, TiVo and Veoh have signed agreements to distribute content from Warner Bros. Television Group (WB TV).

All networks, with the exception of DVR service TiVo, serve content online. Each will create an ad-supported branded channel for the WB's shows. The channels are slated to launch in mid-September.

WB TV will use the opportunity to cross-promote TheWB.com and KidsWB.com, two proprietary sites where it shall serve content from The WB, a TV network that went bust in 2006. (The CW, a teen network, owns the channel now.)

TheWB.com will be a "premium, ad-supported, video-on-demand, interactive and personalized network targeting the 16–34 demographic," according to the network. In addition to "classic" WB programming, it will feature shows written by Josh Schwartz, who wrote for The OC and Gossip Girl — The CW's flagship teen show.

KidsWB.com shall target children aged 6-12.

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