Business 2.0: The Onion is no Joke
They're crying over at The Onion, but it's tears of laughter. And, now that the seven year old satire site is turning profits, they're laughing to the bank. Poking fun and boldly citing the absurdities of the digital world, The Onion collected a loyal readership of 1.3 MM monthly viewers based on a great editorial idea, consistent editorial quality and business diversity.
Not a bad gig for two college juniors who took a $8,000 loan from one of their moms back in '88. This money was spent crafting a humorous paper that had $1 million in ad revenue within a year. From its early roots, The Onion survived both the boom and the bust.
