Search engine marketing company Oneupweb has launched LiveWire XML, a service that provides publishers of dynamic and other hard-to-crawl website content a way into Google's index, reports Internet Retailer. It's an alternative to Google's do-it-yourself Sitemaps generator, which is free but more complicated to use, according to Oneupweb CEO Lisa Wehr.

Says Wehr of LiveWire XML: "It's a custom spider that crawls our clients' sites, regardless of their size, brings back a list of every URL on the site, and formats and optimizes that information in a way that Google wants to see it."

LiveWire XML then sends the collected information directly to Google's Sitemaps.