Slip into the sockets
Oneupweb has launched a software that enables marketers to look at their websites "through" the eyes of customers.
The company's Eye Tracking Service evaluates eye movements so marketers can improve website usability, according to the company.
Oneupweb claims the software can be used to optimize just about every facet of the web experience, from the homepage and checkout navigation, to video and banners.
The software analyzes each element of a web page to tell what converts and what does not. The data is used to perfect a variety of variables, including placement, size, messaging, font, color, and imagery.
