Google property YouTube is extending its YouTube Partnership Program to increase the likelihood ordinary users, and not just so-called "cewebrities" (online celebrities), can profit from high traffic to their videos.

Moving forward, proprietors of videos generating a plentitude of views may be offered invitations to monetize those videos in a revenue-sharing deal. Other factors include view count, compliance with YouTube's Terms of Service and whether or not the video has gone viral.

Eligible video producers will also see an "Enable Revenue Sharing" message beside their videos, as well as elsewhere in their accounts.

To monetize them, YouTube will sell advertising against the content and pay owners through AdSense.