Web analytics provider Omniture said it will use $40 million in new venture capital, received from a group of investors led by Bank of America Venture Partners, for developing technology and increasing marketing efforts, reports Internet Retailer. This is Omniture's third round of VC funding, which has totaled $65 million thus far. Other third-round investors are Hummer Winblad Venture Partners and Attractor Investment Management. Rory O'Driscoll, a managing director at BA Venture Partners, will join Omniture's board of directors.

Omniture said it expects 2005 to be the fifth consecutive year in which it has recorded 100 percent revenue growth.

Omniture develops and markets the SiteCatalyst Suite, an online marketing services platform used by more than 400 companies, including eBay and AOL.

In May, NetRatings said it hadfiled a patent infringement suit against Omniture, claiming infringement on four patents related to computer-usage data collection, analysis and reporting.