All hail the App Store

Omniture now measures apps on iPhone in its SiteCatalyst Offering. The subtool, App Measurement for iPhone, tracks ad clicks, purchases and pageviews — all in real-time, reports ClickZ.

Apple recently reported that over 300 million apps have been downloaded from its App Store, a place where third-party developers can post apps they built for public consumption. An App Store icon is available on all iPhone and iPod touch units.

Other providers offering mobile analytics for apps include Medialets, Pinch Media, Mobilytics, AppLoop, and Mobclix — but Omniture says its service is unique, because it provides measurement service across the web and iPhone apps.

A spokesperson for the company called this fusion "a requirement to fully understanding your online, mobile customers."