You know you were
thinking it too
Omnicom is consolidating its digital offerings into one newly created division, reports MediaPost.
The new OMG Digital division seems to be born primarily of a desire to make sure everyone is sharing knowledge and information. The new unit would combine OMD Digital and PHDiq operations, as well as media futures practice NEXT, but both units will continue to service their own stable of clients.
The combined division also gives Omnicom a better position of strength when it comes to buying ad space. OMG Digital will have unified spending power along the lines of $2 billion worldwide.
