OMD will begin testing a new type of media buy - "fast-forward commercials" - that will deliver ad messages even when digital video recorder (DVR) viewers fast-forward through commercials, MediaPost reports. Asserting that DVRs "are not a threat" and may enhance TV advertising by serving more relevant messages to consumers now more in control of the content they view, David DeSocio, OMD's U.S. director of strategic marketing, revealed the agency's plans Monday. The new fast-forward tactic would enable OMD clients to "involve the consumer even when they are in avoidance mode," DeSocio said during Cabletelevision Advertising Bureau's local advertising sales conference in Chicago. He did not reveal details but implied similarities with techniques that TiVo is considering, including audio ad messages, superimposed billboard messages, or commercials in picture-in-picture screens during fast-forward modes.