MediaPost: Olympics Score DVR Gold, Boost Live Viewing In TiVo Households
It might prove a lot of conclusion to go with a tiny bit of data, but MediaPost reports that Tivo households ratcheted up their live TV viewing during the Olympics, perhaps implying that compelling programming can act as an antidote to the common behavior shown by many digital video recorder owners - merely having their DVRs passively collect their favorite shows. Of course, much of NBC's Olympics coverage wasn't live at all, but even in its pre-recorded state, Tivo users were interested in seeing it with everyone else.
