P&G's Old Spice wants to attract youthful customers, so the brand's agency, EVB, has launched four microsites featuring content for NASCAR, music and nightlife enthusiasts to appeal to males between 16 and 24 without explicitly pushing specific products, writes ClickZ. As a NASCAR sponsor, Old Spice has launched a microsite at osracingfans.com featuring interviews with and a blog by Old Spice-sponsored driver, Tony Stewart, and an "In Hot Pursuit of Fans" series of shorts. There's also content that gives exclusive cheat codes for the game "NASCAR 06: Total Team Control" by Electronic Arts, in which Old Spice has product placement.