No pregnancy pacts here

OK magazine arrives in Japan this fall with a web-only launch of its international edition, writes MediaBuyerPlanner.

A launch date has not been announced, but a teaser site is already up and running.

OKjapan.jp will include translated articles from the other 21 editions of OK, along with new content for Japanese readers. An OK-branded café will publicize the new site and a beauty contest will be held to find a publication spokesmodel.